Privacy Policy

Factory AI Pty Ltd (ACN 667 391 442) ("we", "us" or "our") are committed to respecting your privacy. This Privacy Policy sets out how we collect, use, store, share and disclose your personal information.

1. Openness and transparency

We are committed to protecting your privacy and respecting and upholding your rights under the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).  We ensure that we will take all necessary and reasonable steps to comply with the APPs and to deal with inquiries or complaints from individuals about compliance with the APPs.

By accessing and using our website, products and services, you agree to and consent to the collection, use, storage and disclosure of personal information by us as set out in this Privacy Policy.

2. Personal information

Personal information is information or an opinion about an individual whose identity is apparent, or can be reasonably ascertained, from that information or opinion (whether true or not, and whether recorded in a material form or not).

The type of personal information we collect from you depends on your relationship with us.

Prospective Customer Customer

If you are a prospective customer (Prospective Customer) browsing our website (accessible at https://www.f7i.ai/) (Factory AI Website), the type of personal information we collect from you includes:

  • Your name; and
  • Your email address.

If you opt to become a customer, by entering into a Subscription-as-a-Service (SaaS) contract with us (Enterprise Customer), the type of personal information we collect from you includes:

  • Your name;
  • Your address(es);
  • Your telephone number(s);
  • Your email address(es); and
  • Billing information (including credit and bank details).

For the avoidance of doubt, this includes personal information of your employees, contractors, agents, consultants or other authorised representatives that you supply to us from time to time.

In addition, we may collect the following personal information:
Prospective Customers and Enterprise Customers

  • your device ID, device type, geo-location information, computer and connection information, statistics on page views, traffic to and from the Factory AI Website, ad data, IP address and standard web log information;
  • any additional information relating to you that you provide to us directly through the Factory AI Website or indirectly through your use of the Factory AI Website or online presence or through other websites or accounts from which you permit us to collect information; and
  • any other personal information that may be required in order to facilitate your dealings with us.

Enterprise Customers only

  • details of the products and services we have provided to you or that you have enquired about, including any additional information necessary to deliver those products and services and respond to your enquiries; and
  • information you provide to us through customer surveys.

3. Collection

We will collect personal information only by lawful and fair means and not in an unreasonably intrusive way. Generally, we will collect personal information directly from you, and only to the extent necessary to provide our products and services requested or ordered by you and to carry out our administrative functions or as required by law. We will not collect sensitive information from you.


We may also collect personal information from you when you fill in an application form, communicate with us, visit our website, provide us with feedback, complete online surveys or participate in competitions. We may collect personal information about you from our business partners or from third parties.


If you use a pseudonym when dealing with us or you do not provide identifiable information to us, we may not be able to provide you with any or all of our services as requested. If you wish to remain anonymous when you use our website do not sign into it or provide any information that might identify you.


We require individuals to provide accurate, up-to-date and complete personal information at the time it is collected.

4. What do we do with your personal information?

We use and disclose your personal information for the purposes for which the information is collected, or for a directly related purpose, depending on whether you are a Prospective Customer or a Customer, including (but not limited to):

  • providing the Factory AI Website, products and services to you;
  • administering, protecting, improving or optimising our website, products and services (including performing data analytics, conducting research and for advertising and marketing purposes);
  • billing you for purchasing or using our website, products and services;
  • informing you about our website, products, services, rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners;
  • responding to any inquiries or comments that you submit to us;
  • verifying your identity;
  • any other purpose you have consented to; and
  • any use which is required or authorised by law.

5. Disclosure of personal information

We may disclose your personal information to:

  • third-parties we ordinarily engage from time to time to perform functions on our behalf for the above purposes;
  • any person or entity to whom you have consented to us disclosing your personal information to;
  • our external business advisors, auditors, lawyers, insurers and financiers; and
  • any person or entity to whom we are required or authorised to disclose your personal information to in accordance with the law.

6. Access and management

Subject to some exceptions provided by law, you may request access to your personal information in our customer account database, or seek correction of it, by contacting us in accordance with section 11 (Contact information). Should we decline you access to your personal information, we will provide a written explanation setting out our reasons for doing so.


We may charge a reasonable fee that is not excessive to cover the charges of retrieving your personal information from our customer account database. We will not charge you for making the request.


If you believe that we hold personal information about you that is not accurate, complete or up-to-date then you may request that your personal information be amended. We will respond to your request to correct your personal information within a reasonable timeframe and you will not be charged a fee for correcting your personal information.  


If we no longer need your personal information for any of the purposes set out in this Privacy Policy, or as otherwise required by law, we will take such steps as are reasonable in the circumstances to destroy your personal information or to de-identify it.

7. Direct marketing

Where we have your express or implied consent, or where we are otherwise permitted by law, we may use your personal information to send you information about products and services we believe are suited to you and your interests or we may invite you to attend special events.


At any time you may opt out of receiving direct marketing communications from us. Unless you opt out, your consent to receive direct marketing communications from us and to the handling of your personal information as detailed above, will continue. You can opt out by following the unsubscribe instructions included in the relevant marketing communication, or by emailing us at privacy@f7i.ai.

8. Cross-border disclosure

We may disclose your personal information to third party recipients located in or outside of Australia in order to provide our website, products and services to you.

As at the date of this Privacy Policy, this is limited to the supply of personal information of Enterprise Customers only to Amazon Web Services, Inc. located in the United States (AWS).  


When entering into a transaction with us you consent to your personal information being disclosed or transferred to AWS, and any other such third party recipients as applicable at the time (together the Recipients), and you acknowledge and agree that we have no obligation to take such steps as are reasonable in the circumstances to ensure that the information that is transferred or disclosed to the Recipients will be treated in a manner that is consistent with the APPs. You also agree that insofar as the law allows, we have no liability to you or anyone else for any breach by the Recipient of the APPs.

9. Factory AI Website

When transmitting personal information from your computer to the Factory AI Website, you must keep in mind that the transmission of information over the Internet is not always completely secure or error-free. Other than liability that cannot lawfully be excluded, we will not be liable in any way in relation to any breach of security or any unintended loss or disclosure of that information.


The Factory AI Website may use 'cookies' or other similar tracking technologies on our website that help us track your website usage and remember your preferences. Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but if you do so, you may not be able to fully experience the interactive features of the Factory AI Website.

10. Security

We may hold your personal information in either electronic or hard copy. We take reasonable steps to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure and we use a number of physical, administrative, personnel and technical measures to protect your personal information. For example, we:

  • adopt, implement and maintain administrative, organisational, technical and physical safeguards that protect against anticipated threats or hazards to the integrity and security of, the unauthorised or accidental destruction, loss, alteration or use of, and the unauthorised access to, your data, in accordance with AWS’s certification ISO 27017 (https://aws.amazon.com/compliance/iso-27017-faqs/);
  • maintain and host our SaaS product only in data centres that are compliant with a recognised information security standard; and
  • implement the principle of least privilege access for our employees, ensuring that staff members have access only to the information and systems necessary for their specific roles and responsibilities;
  • employ strict access controls and regularly review and update access permissions to restrict access to only necessary systems and data;
  • conduct regular security audits and vulnerability assessments to identify and address potential weaknesses in our security infrastructure;
  • provide ongoing security awareness training to our employees to ensure they understand and adhere to our security policies and best practices;
  • use encryption for data in transit and at rest;
  • maintain up-to-date security software, including firewalls, anti-virus, and intrusion detection systems;
  • implement multi-factor authentication for accessing critical systems; and
  • regularly backup data and test the restoration process to ensure data recoverability in case of any incidents.

However, we cannot guarantee the security of any personal information transmitted over the internet and therefore you disclose information to us at your own risk. We will not be liable for any unauthorised access, modification or disclosure, or misuse of your personal information.

11. Contact information

If you require further information regarding our Privacy Policy or wish to make a privacy complaint, please email us at privacy@f7i.ai.

12. Miscellaneous

We reserve the right to modify this Privacy Policy in whole or in part from time to time without notice and amendments will be effective immediately upon posting of the amended Privacy Policy on the Factory AI Website.